By Jack Zerby
"What's in it for me?". This simple question runs through your markets head anytime they see an ad, get a cold email, or consider any purchase from you.
They don't care how great you are, they don't care how many features your product has, and they definitely don't care how excited you are to tell them about it. They are tuned in to one radio station at all times: WYFM (What's In It For Me). If you're not crystal clear about how your audience can benefit from what you're telling them, they'll flat-out ignore you.
In an increasingly crowded marketplace, your audience is incessantly bombarded with braggadocious, self-serving marketing. So how do you cut through all this noise and get their attention?
Focus on them...their pains, problems, frustrations, dreams, goals, desires and fears. Get their attention first, tell them interesting facts, paint a picture of their future desired state, and them ask them to take action to get it. All through the art of words...aka copywriting.
These copywriting principles are decades old, so instead of getting the watered down version from the latest internet guru, what if you could learn from the original creators? These creators didn't have fancy marketing automation tools, advanced website tracking scripts and retargeting ads. They had typewriters, paper and an envelope. Even with their limited toolset, they still managed to sell hundreds of millions of dollars of products and services.
If you'd like to find out how they did it, and how you can apply these timeless principles to your marketing, then I urge you to buy this course.